Therefore, prizes may not necessarily be awarded as the winning entry may not be submitted. If the winning entry is not submitted, a promoter may choose to allocate the prizes using a traditional prize draw to those who have entered. The ASA has considered prize draws which appear in multiple different types of media, including direct mail, leaflets, advertisers own websites, packaging, and social media. Promoters are responsible for the administration of their prize draws, and must ensure that promotions are conducted under proper supervision, and that they have adequate resources in place to administer the promotion as described (8.15). Promoters must also plan to allow adequate time for each stage of the promotion, including collecting entries, selecting winners, and announcing results (8.15). Promoters are responsible for all aspects and all stages of their promotions, and must not cause unnecessary disappointment or give consumers justifiable grounds for complaint. The ASA received 57 Complaints about a prize draw from complainants who had been sent an email informing them that they had won the promotional prize, but were later told that the email had been sent to them in error. Whilst the ASA acknowledged the promoter’s explanation that the problem was caused by a technical issue, because the promoter had claimed consumers had won a prize when they had not, they considered that the promoter had given consumers justifiable grounds for complaint, and that the promotion had not been administered in accordance with the CAP Code ( TheHut.com Ltd t/a Zavvi, 02 October 2019 ).
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